Google Analytics

I just signed up for Google Analytics. It’s basically a nice little traffic tracking system that they offer for free. All you have to do is stick a little JavaScript code on each of your pages, and they’ll do the rest. Lots of other companies have offered tracking services, but usually they make you put a little image on your site as advertising.

Google’s system is based on Urchin (a company they acquired last Spring). I’ve used Urchin before at work and have been impressed with both the info it’s able to provide, and the ease of use.

The biggest impact of Google Analytics will be the data that Google is able to gather and analyze for their own purposes. Not only will they be able to provide better search results, but they’ll be able to provide better targeted ads and who knows what else.