September 2011

Papa Preparada

I love sandwiches. Not in the passing way that someone says, “Oh, I love sammies. Yummy!”, and then orders the strawberry salad and mint tea. Sammies? Fuck you people. You know nothing. I really LOVE sandwiches. My adoration of a finely crafted sandwich can only be trumped by:

  • Unbridled love for my family
  • Gooey, warm brownies
  •  The sound and smell of the world in the 5 to 10 minutes before the sun peaks above the horizon on a summer morning.
To date, my most beloved sandwiches have been:
  • The croque provençal that I ate in a small, seemingly unnamed cafe in Paris
  • The pastrami reuben from a long-forgotten restaurant in Red Lodge, MT (Technically, it was not my sandwich. I stole most of it off of my friend’s plate, while trying to convince her that she would really prefer my BBQ pork sandwich — an argument that might have worked a little better if she hadn’t been Jewish.)
  • The Al Pastor torta from Los Dos Amigos in Thousand Oaks, CA.

As of this month, I have a new contender for the list — the Papa Preparada from Porto’s Bakery in Burbank, CA.

The papa preparada brings my passion for sandwiches and my great fondness for potatoes together at last. The geniuses at Porto’s create beautiful potato balls (like croquettes but better), with crusty, crunchy outsides and silky, creamy interiors. Then, they take there miraculous little creations, smash them to bits, and put them inside a Cuban sandwich. They meld perfectly with the beans and the cheese, but the potato ball’s outside maintains a crunchy textural component so key to a great sandwich. The bread, native to all Cuban sandwiches, is fantastic and baked daily by the Porto’s staff.

Now, to gain a permanent spot on my greatest sandwiches list, a sandwich must either have been consumed during one of the greatest days of my life (as with the first two sandwiches on the list) or withstand the test of time. Since my visit to Porto’s was sandwiched (lame pun totally intended) between an airport pick-up and an afternoon spent doing laundry, Porto’s must be tested a few more times before it goes on the list permanently. However, it’s been over 5 years since I’ve had even an contender. This is exciting times folks. Exciting times!

Target Markets

I know that companies are continually struggling to acquire new market share, but I just don’t think that the Perdue Chicken marketing team is going to get any wins with with this ad…

Marketing Failure

Vegan shmegan. Try some of our over processed chicken bits!

After all of these years building automated ad software, it does make me wonder why the Weight Watchers system displays meat ads on pages specially targeted to vegetarian and vegans. How have their advertisers and subscribers not complained?

Ouch. I Pulled My Writing Muscle

If writing is a muscle that atrophies, consider me the 500 pound fat dude who’s trying to run a marathon.